The 4P method of G4G Outaouais

The starting point for clear and targeted positioning .

The first P of G4G’s 4P method stands for people. Everything starts with oneself. To be a reality, sustainable development must first take root in the heart and values ​​of the individual, which will lead them to act. This is why the person is the starting point towards a new, more harmonious model of prosperity. 

It is surprising how many business leaders underestimate the importance of values. However, by aligning personal values ​​with the company’s objectives, it is possible to create a resilient organizational culture. While some companies have already done a values ​​exercise, the approach proposed by G4G will certainly have a mobilizing and energizing impact on the company culture. Indeed, strategic plans anchored in the values ​​of individuals are those that best stand the test of time.  

What is also surprising is that people often confuse personal values ​​with those of the company. In fact, practice shows us that the values ​​of the company, which over time become a valuable asset, come from the common denominator of the personal values ​​of the people who run that same company. That said, it is useful to add that the exercise of G4G’s personal values ​​takes on depth when it is, if necessary, broadened to bring out the operational values ​​of the employees. 

For example, imagine a company that is committed to promoting gender equality (SDG 5). If this value is deeply rooted in the culture of the workforce, the company’s commitment to equality will be natural and sincere, which will strengthen its credibility and impact. In addition, the commitment and allegiance of female employees to the company will be just as strong. And what about target customers who also base their choice essentially on their own identification factors.

Move into the era of sustainable development, re-evaluate your personal values ​​without delay and discover how they can become the DNA of an unexpected transformation for your company. 

To learn more about the 4P method and the G4G values ​​exercise. Click on the following link;

https://good4.global/methode-4-p/