A human-centered approach for sustainable transformation

The infinitely small and the infinitely large are one. Reality, whatever it may be, finds its origins in the invisible. Just like the molecule that we cannot see with the naked eye, but which composes life when it is added to others, we rarely see the impact of a small gesture. Yet it is at the level of the infinitely small that the hope of a transformation lies.

This is why the DNA analogy is at the heart of G4G's culture and message. Each person represents for us a tiny part of this social framework that forms humanity. On a planetary scale, the human is a microscopic component certainly, but as everything starts from oneself, each individual is at the same time the starting key of this sequence of actions that shape reality.

Each small gesture that adds to millions of others, no matter how simple, becomes a building block of a reality in the making, because to materialize, each project, each dream, each quest, each achievement requires persistent actions. Consequently, whatever their degree of influence, each individual must pay close attention to their values, their life mission, their daily actions in order to measure their footprint, their social and environmental impact in the long term.

At G4G we believe that any ongoing commitment to achieving a goal should both be useful and part of a sustainable development perspective. Since 2015, 193 countries have signed up to the SDG (Sustainable Development Goals) roadmap, which is the cornerstone for meeting the challenge of global issues. This mandatory shift towards responsible practices is no longer an option, but a necessity. To be realized, however, the SDGs must first take root in the hearts and values ​​of the individual, which will lead them to act continuously.

No wonder G4G's mission is driven by a strong and iconic brand image: the hand. The common denominator of all, the hand symbolizes the ability to act and the importance of the role of each person who is the starting point of all accomplishment. The human being who is at the center of our societal project must believe that a better world is within reach... of his hand.

Our slogan, “A better world within reach,” evokes hope and the responsibility to take action, especially on what is close to us. Also, it is comforting to realize that each kind action is at the same time the antidote par excellence to the omnipresent anxiety that we can feel in the face of the uncertainty of the future.

It is in this global context that G4G Outaouais aims to be the epicenter of this unprecedented movement destined to become the crossroads of sustainable development and a new model of prosperity for generations to come, one region at a time

Ultimately, G4G invites each person to celebrate each step forward, that is: a resilient and inclusive march from the infinitely small to the infinitely large where each small gesture, by the immutable law of numbers, will gradually translate into a global impact.

The G4G brand and culture are built on the analogy of DNA, where the smallest, invisible and essential aspects (individual decisions and actions) come together to make our visible world a reality.